Loxa Beauty is an innovative e-commerce platform that supports professional salons and stylists, while offering consumers a unique shopping experience. Founded in 2011, founders Janell Shaffer and Danielle McDowell were determined to bridge an important gap between consumers, salons and major manufacturers.
Loxa Beauty is an online retail solution for salons and stylists optimized to offer support for the professional industry to better compete in the consumer retail space. With online purchases and product diversion becoming the norm, it’s easy for industry professionals to lose out on a major source of revenue. Insert Loxa Beauty. This tool was created to empower salons and stylists and offer easy product purchase for consumers at their convenience.